Monday 12 June 2017

Content Writers in Kolkata

After several Panda updates released by Google, content writing has become the lifeline of digital marketing. It has emerged as the backbone of search marketing. The search engine giant Google is giving more value to quality content. This is why quality content has become the king now. As the consequence of it, many reputable digital marketing companies are keeping professional and highly skilled content writers. The capital of West Bengal, Kolkata is not an exception to this trend.


Content writing service in Kolkata


There are many giant internet marketing companies in Kolkata, keeping dedicated content writing teams to meet the quality purpose required for ranking at the very first page (SERPs) of Google and other search engines. This type of content writers is called full-time content writers in Kolkata. A vast majority of them are to work under tremendous pressure at many reputable digital marketing companies in Kolkata. A few of them work at other organizations and industries like astrology, real estate, health, medicine, fitness, etc.  Besides, there are some SMEs (small and medium-sized enterprises) in Kolkata that do not have enough strength to keep full-time content writers to meet their content writing needs. This is why they outsource this part to a different business entity or an individual writer offering this service. Individual writers offering content writing services from home are called freelance content writers in Kolkata.


Types of content writers in Kolkata


From the above discussion, it is very clear that there are two types of content writers in Kolkata. One group who works on a full-time basis called full-time content writers and another group who works from home are labelled as freelance content writers.


Freelance content writers in Kolkata


Needless to say, many experienced content writers (in Kolkata) who do not want to work under the pressure of an organization start working as freelance content writers in Kolkata. A significant number of them are very serious about their future and reputation. As they work independently and deal directly with their clients, they try their level best to satisfy their each client irrespective of the work volumes and specific needs. To be more precise, they take equal care for a small and a big project.  Needless to say, many freelance content writers in Kolkata have already founded content writing firms in Kolkata and hiring more writers to work for their organizations.


Full-time content writers in Kolkata


On the other hand, many writers who work as full-time content writers in Kolkata are to meet their predefined time-lines. This is why instead of having an utmost endeavor to write quality content for their organizations, they can’t do the same. As the consequence of it, they find various shortcut methods to meet the target. Therefore, they gradually lose the skill of writing well-researched quality content. Their health and intelligence deteriorate day by day due to the extreme pressure of writing more within a quick turnaround time. This steals their creativity that subsequently makes them mechanical.    

 

Hidden Story


Please allow me to be very frank and honest to tell the real tale.  As freelance content writers start working individually, they gradually make their ground and set up their firms.  Their quality works, sincerity and client building technique take them to a certain height. They get set well in the ever-changing digital world. On the contrary, almost all companies in Kolkata try to replace their old content writers with new ones when their salaries (old content writers in Kolkata) reach high. Then getting a job with the same salary becomes a great challenge for them.  As a result, they are to find a new job of lower salary and toil hard as before. Building a strong client base at the eleventh hour becomes quite impossible for them.  Consequently, there are to lead a pathetic life.


Conclusion   


Therefore, you should start building a client base while you are working with a company. You must leave it after a few years (3 to 4) when you have learned the work perfectly and created a strong client base for you.  This is the best way to survive in this competitive world.  Else, you will find dark all around you when your company will not be with you.


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